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“Lots of us are now involved with an online business on one way or another. I’ve found that a big part of the process is creating and maintaining a distinctive brand identity that you feel represents you, and also excites your target audience while remaining fresh and relevant. It is not an easy job though let me tell you! As I am always on the lookout for new inspiration for thecouch.ie, to my delight I discovered ‘How To Style Your Brand’ by UK based creative director, Fiona Humberstone -a book bursting with really useful and practical advice and a feast for the eyes too.”

“The Couch with Yvonne Tiernan”, Column in Galway Now Magazine February issue